The new "Run" is finalized, and the poster C is hotly debated. Sha Yi laughs at the dispute of C.
With the continuous evolution of the variety market, the once popular classic programs are also facing unprecedented challenges and transformations. Recently, Zhejiang Satellite TV released the final news of the new season "Run, Tea-Horse Ancient Road", which not only stimulated the audience’s expectations, but also triggered a heated discussion about the new lineup of the program. The distribution of C position in the poster is more and more obvious, Sha Yi’s performance is remarkable, and YUQI’s "standing aside" has also attracted widespread attention.
Evolution of Variety Market
In recent years, the performance of variety shows on the screen seems to have undergone a major reshuffle. With the emergence of emerging programs, many once popular IPS are gradually marginalized. Especially in the context of the increasingly diversified tastes of the audience, programs that can lead to extensive discussion and participation have become synonymous with traffic overnight. Programs such as Flower Less 6 and Goodbye Lover 4 have attracted a lot of audio-visual attention because of their controversial and real emotional conflicts.
Shen Teng’s "Let’s Go Now 2" broke through the exclusive pattern of Hunan Satellite TV, and became the audience’s new favorite with its relaxed and humorous style. Therefore, Running Man, which is celebrating its 10th anniversary, stands out in such an environment and has become a hot topic for many people to discuss.
Analysis of the new lineup of "Run"
The new season "Run" is scheduled for 23rd, and it will be broadcast in prime time every Saturday night. With the personnel adjustment of the program group, the audience’s eyes quickly focused on the lineup in the poster. This time, Adam’s absence made many viewers feel sorry. In previous seasons, he won the love of a large number of young audiences through his humorous performance. Now, he has gradually marched into the film and television circle, and obviously made a new plan in summing up his own development strategy.
Looking through Adam’s resume at random, it is not difficult to find his high exposure in the variety field and his rapid rise in the film and television industry. Since "Idol Trainee", he has made frequent appearances in Running Man’s "Travel Notes around Youth" and other variety shows, forming a very high popularity. Now, Adam has chosen to devote himself to film and television production, perhaps in the hope of making further progress in performing arts.
Sha Yi becomes the new C position.
At the same time, observing the new posters, we can find that Sha Yi, as the "deputy C position" of the new season, has become particularly eye-catching. In the past, Sha Yi’s position was often marginal, but this time he was promoted quickly and became one of the core roles of the program. Especially after Angelababy failed to return, Sha Yi’s position became more and more stable, even surpassing Ryan, and became one of the focuses of the audience.
The change of posters is not only the arrangement of characters in Starlight Glimmer, but also reflects a trend in the current variety market-the appeal of stars is becoming more and more important in the program. In the past, the competition for C position was relatively simple and intuitive, but now, with the influence of rice circle culture, many fans’ hot discussion about the star position has almost become a normal state.
Rice Circle Culture and the Development of Variety Show
In variety shows, especially in the popular reality show "Run", the distribution of C-bits is getting worse. Even if it is a variety show, the number of posters is constantly under the influence of rice circle culture. The true and false propaganda strategy of the program group has increased a lot of suspense and negotiation materials. For example, in previous seasons, Angelababy’s replacement once caused controversy among fans, but now her absence provides more room for Sha Yi’s performance, while Jerry Lee and Ryan remain at the core.
In the lineup of the new season, although White Deer has also gained a certain degree of topic in publicity, in the eyes of the audience, she still cannot completely replace the position of Angelababy. Although she has great potential in the entertainment industry, it seems that the advantages of age and freshness alone in variety shows are not enough to shake the status of veteran variety stars.
The confrontation between truth and show
With the development of variety shows, many viewers gradually realize that the show is essentially a "reality show", emphasizing not only the funny and game links, but also the personality charm and interaction of the participants. Although the same links and similar game forms can always produce ever-changing effects due to different participants. Just as in Running Man in the past, the wonderful interaction between Deng Chao and Bo Huang brought countless joys to the audience.
However, in recent years, due to the prevalence of rice circle culture, many stars appear limited in reality shows and cannot show their sense of humor and relaxation. Relatively speaking, their performances often only stay on the surface of the "show", lacking the depth and sincerity expected by the audience. Therefore, the new "Run" still needs constant innovation in content and form to meet the changing needs of the audience.
Looking forward to the arrival of the new season.
Variety shows have become an important part of modern entertainment culture, and Running Man, as one of the best, still occupies a special position in the audience’s mind despite many challenges and competitions. Although the launch of the new season has brought a lot of expectations, it is also accompanied by anxiety. The audience is eager for not only glamorous posters, but also the laughter and sincerity brought by the program itself.
Generally speaking, the new season’s "Run" is quietly changing in terms of program form, star lineup and marketing strategy. We will wait and see, expecting that this "running" will stir up new sparks, and we also hope that the program group can seize the pulse of the times and show more entertainment essence.
Let’s count down and welcome this program back with new stories and laughter!
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